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designers — Cut On The Bias

Thursday, August 17th, 2017

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Zac Pozen: A Luxe Look for Less

posen

When one thinks of Zac Posen, you probably imagine a fabulous Hollywood Starlet or Pop Princess dressed in jeweled panels of asymmetrical couture with glitz, glamour, and ruffles. The Zac Posen label evokes both high fashion and high costs. Needless to say, the majority of Today’s American consumers have to try and re-create that look for less. Well look no further! Because the young design prodigy has done the leg work for you. Posen has launched a brand extension, or as he puts it, a “new identity” to include a lower-priced sportswear line, “Z Spoke”, found exclusively at Saks Fifth Avenue. Z Spoke explores high-fashion fit in classic silhouettes with Posen-like twists of asymmetry, cut-outs, or piping details. Although the new line is ‘street inspired’ it contains the always foreboding Zac Posen standard of luxe. Many designers like Posen have to re-imagine their runway looks into ‘real way’ for real women at price points they can afford. Not only are designers making vestments at broader price points, they are also expanding their size range offerings to include plus size to target the ever expanding American waist line. Does the fashion industry’s glass stiletto continue to fit? Is the industry selling an unrealistic fantasy to women with its couture lines? Moreover, have the times made designers think more like businessmen, forcing designers to chase the consumer instead of the consumers chasing a pipe dream?

Source: wwd